The Madness Continues: Phelps!

What the heck?! The guys on my local Stupid Classic Rock station (I love it, really) are talking about an experiment they conducted on their intern. They made him eat a Michael Phelps breakfast and then run 200m. What madness has overtaken the human race that people keep wanting to do that? Eating five pancakes, three slices of French toast, a five-egg omelette, a bowl of oatmeal/grits, and a heifer and then jumping around being vigourous does not sound like a good time to me. But then, I'm not in charge of getting radio station ratings.